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Former Athlete and Olympic Trainer, and Now Life Motivator, John Abdo Appoints TransMedia to Tone Up Publicity for New and Improved Exercise Program
08/28/2006
Former Olympic athlete and world-class trainer John Abdo has signed TransMedia Group to publicize his newest cutting-edge fitness programs as the best-selling author known as "the life motivator" rolls out a new crusade designed to make Americans healthier, more shapely and fit.
"The award-winning inventor and motivational powerhouse John Abdo is today's leading Life Motivator in sports, fitness, personal success and energetic entrepreneurship," said TransMedia Vice President Kim Morgan. With more than 30 years' experience in the fitness world, John Abdo has become A DOER(TM)®, she said, which is the theme of his new programs, that introduce technologically advanced and university tested exercise machines that he has invented. His AB-Doer(TM), the world's first midsection aerobic machine, voted the #1 product of the year in 2001, has been completely updated and improved. The new AB-Doer Xtreme(TM) will be launched nationally this fall through television advertisements and retail outlets. John's fitness line also includes the Bun & Thigh Doer(TM) -- a uniquely designed fitness machine that targets the buttocks, hips, thighs and lower abs for firming and strengthening. Currently, over 3 million people in over 80 countries use John's fitness products while also enjoying an on-line membership that serves as their cyber classroom.
"We are delighted to represent John Abdo who is not only an award-winning fitness professional, but a true inspiration for all of us to take charge of our physical and mental health," says Tom Madden, CEO and founder of TransMedia Group. "John is at the top of his field and the team at TransMedia Group is poised to take John's unique message to the masses."
According to John Abdo, "As I continue to share my proven methods for a healthier, more valuable and influential life, I seek to energize new audiences each day -- including children, seniors, baby boomers, special needs individuals, and many others. I know that working with TransMedia Group will help me realize these goals."
About John Abdo:
Life Motivator John Abdo is an award-winning fitness professional, best-selling author, and motivational speaker. For more information, please visit http://www.johnabdo.com.
About TransMedia Group:
TransMedia Group, headquartered in Boca Raton, FL, is an award-winning PR and marketing firm that has served clients worldwide since 1981. For more information visit www.transmediagroup.com.
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