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TransMedia Is Hired by Greening of America to Offer Corporations a Way to Be Green
Company Will Introduce This Fall a Simple, Everyday Product That Will Ease Global Warming and Reduce America's Dependency on Foreign Oil; Product Will Be Backed by a Mass-Marketing Campaign
07/17/2006
TransMedia Group announced today that it was hired by Greening of America ( http://www.greeningofamerica.com ) to promote the sponsorship rights to an environmentally sensitive product to companies interested in establishing or enhancing their "Green" image.
"By simply sponsoring this product -- which helps Americans reduce their energy consumption and costs, eases global warming and puts America on a pathway to energy independence -- a company can instantly acquire the hottest color in marketing today: green," said TransMedia Group Chairman Tom Madden.
The product has a powerful environmental branding strategy that corporate sponsors can adopt as a way of being green in a highly credible and visible way, he said.
TransMedia will be the public relations arm of a marketing campaign that will include television and print advertising, endorsements, and mass distribution.
"The campaign will teach every American that reducing global warming and doing something positive for the sake of our environment is easily 'Within Reach' -- the theme of the campaign," said Michael Gustman, Senior Account Executive with TransMedia Group.
"While we are not at liberty to reveal the brand or product until it is launched, we can say that this product offers every American a practical way to reduce their energy consumption, and provides corporate sponsors a meaningful way to take part in a process that can remove the equivalent of 50,000 cars off the road every week," said Gustman.
All corporate inquires will be handled by TransMedia Group.
About TransMedia Group:
TransMedia Group, headquarter in Boca Raton, FL, is an award-winning PR and marketing firm that serves clients worldwide since 1981. For more information, visit http://www.transmediagroup.com.
About Greening of America:
Greening of America(TM), based in New York, NY, is an eco-minded company dedicated to finding solutions that enable Americans to reduce global warming. For more information, please visit http://www.GreeningofAmerica.com.
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