FUNDRAISING/EVENT SPONSORSHIP
TransMedia Group's fundraising partner, The Keeley Group, has over 30 years experience in fundraising for nonprofit organizations. Together with TransMedia, we are a formidable fundraising organization, providing strategic planning, consulting, coaching and public relations services to nonprofit organizations worldwide, in addition to the media exposure and recognition we provide sponsors and funding sources.
TransMedia Group and The Keeley Group have successfully raised funding for nonprofits from South Africa to Israel, from Miami, FL to New York City, from Atlanta, GA to Long Beach, CA, where the Keeley Group worked for the City of Long Beach and the Port Authority of Long Beach, the City of Chula Vista and the Women's Leadership Exchange and other nonprofit organizations. The Keeley Group has designed projects for American Express, Script International (South America), The Turner Foundation, Northland Foundation, and numerous other corporations and foundations.
The Keeley Group and TransMedia Group can bring extensive local, regional and national fundraising and media relations expertise to any events, sponsorships and fundraising programs. For more information about the Keeley Group, contact Kathy Keeley in Atlanta at 770-464-2344. For more information about the publicity and promotion aspects, contact Tom Madden at 561-750-9800 x211.
The Keeley Group provides fundraising and resource development strategy and consulting to develop organizational, program specific and/or event sponsorships. The process begins with an assessment of the organization to determine its financial and campaign goals and the program and event targets for sponsorship and fundraising. KG will next complete an environmental scan and competitive analysis to see what other art's organization are using for sponsorships, what companies are frequently targeted, and what marketing benefits and premiums are expected by the corporate sponsors. KG then proposes to management and board a fundraising workplan based on a three-year campaign strategy aimed at organizational fundraising, program and event sponsorships. This will include the necessary packages, premiums and benefits for the sponsors. delete sentenceThis plan will target a minimum of 15 companies for potential sponsorship based on our research. The plan will identify targets according to both dollar contribution levels and product donations for specific productions/events.
Once the plan is accepted by the Board and management staff, KG and its publicity-arm, TransMedia Group, will begin implementation of the plan with targeted calls to sponsors. Board members will be invited to participate on key calls to make introductions and past sponsors will receive priority. Public relations will be an essential component of positioning the sponsor including web site revisions, materials and letterhead, signage at events, and other marketing benefits we determine as appropriate for the sponsors. A key component will be to determine the fundraising message, materials, and marketing benefits we can offer the sponsoring companies and individuals.
Working as a fundraising and public relations team, TransMedia Group and The Keeley Group can propose the most effective campaign for your organization!
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