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Florida Home Improve Magazine Retains TransMedia Group to Launch What Will Be Different from Any Other Publication
9/04/2007
Florida Home Improve Magazine has selected TransMedia Group to publicize the launch of its magazine, which will give readers a heads up on the latest home improvement ideas and the best sources to implement them in a unique, highly readable all-editorial format. Launching in Palm Beach, the magazine will be comprised of attractive, objective, and helpful hints for home improvements.
"We are honored that Florida Home Improve chose TransMedia Group to help promote their magazine," said Elyse Bender, VP of Media Relations of TransMedia Group. "We will help to position the magazine as the 'go-to' objective source for local consumers to find the latest in home improvement ideas, starting in one of the most affluent communities in the U.S.-Palm Beach County."
The magazine is expected to reach over 1.3 million readers annually and over 150,000 per issue beginning with the launch in Palm Beach County. It will also target commercial trade members as well as consumers and will be placed in targeted locations to reach those qualified buyers.
"We look forward to a long-term relationship with TransMedia," said Fern Conn, Publisher of Florida Home Improve. "We know TransMedia will help us to get the buzz out through their media connections, which in turn will make advertisers aware of the opportunity to display their products in a quality magazine for a fraction of the price of other Florida design magazines."
About Florida Home Improve Magazine
Florida Home Improve Magazine is an exclusive complimentary regional home improvement magazine combining specialized advertising and editorial content, giving readers and advertisers quality content and useful information on improving their homes.
About TransMedia Group
TransMedia Group (www.transmediagroup.com), based in Boca Raton, is one of Florida's largest independent PR firms serving clients worldwide since 1981. The firm has offices in New York and London.
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