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Florida Direct Marketing Association Retains TransMedia Group to Create Buzz
FDMA, Former Chapter of the Direct Marketing Association, Looks to Enhance Image as a Vital and Growing Independent Organization
02/27/2006 5:35 AM
Florida Direct Marketing Association, FDMA, has retained TransMedia Group to raise awareness, build partnerships and cultivate meaningful relationships between member and non- member marketers throughout Florida.
"We retained TransMedia Group because they have a proven track record of enhancing the image of clients whom they serve worldwide," said FDMA President, Keith Fletcher. "We're confident that TransMedia's communications abilities and creativity, coupled with the caliber of their services, will deliver superior results and enhance growth and awareness of FDMA," he said.
Since becoming an independent organization in August 2005, FDMA has grown to nearly 200 members, whom Fletcher prefers to call "partners." "We like to refer to our members as partners because we all share the same professional goals, which are to sharpen our skills and effectiveness, while elevating the stature of our industry. We like to 'partner' with them for THEIR success," he said. FDMA membership includes catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores.
About TransMedia Group
TransMedia Group, headquartered in Boca Raton, FL, is an award-winning PR and marketing firm that has served clients worldwide since 1981. For more information visit www.transmediagroup.com.
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