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The Following Press Release Appeared In All The Above Media!
Etelcharge, a Leading Web-To-Auto Payment Company, Retains TransMedia Group to Publicize Private New Way to Buy Online
Media Campaign to Target Some 70 Million Consumers Without Credit Cards
7/29/2008
Etelcharge.com (OTC Bulletin Board: ETLC - News), the leader in proprietary payment technologies that is opening a vast new market for online merchants, has retained TransMedia Group for public relations. (www.transmediagroup.com)
For shoppers without credit cards or banking relationships or who wish to keep personal information off the Internet, the company provides a way to charge home phone accounts for purchases made online through www.etelcharge.com.
TransMedia Group will kick off a national media campaign centered on a definitive agreement the company has signed to acquire Payment One, which has billed over $2.5 billion in client transactions through telco billing, said Glen Calder, TransMedia's President.
"Our publicity will explain that with the acquisition, Etelcharge.com gets a mature company whose estimated annual revenue of $13 million will establish a significant revenue base for Etelcharge," added Calder. TransMedia's PR campaign will describe how the acquisition also will give Etelcharge nationwide telco coverage, a set of blue-ribbon merchant-customers, and access to 50 million subscribers who have already used bill-through-phone-bill services.
Etelcharge currently allows online merchants to make its payment option available through its telecom provider, AT&T Billing & Collections. Ironically AT&T was TransMedia's first client when former NBC VP Tom Madden established the PR firm in New York City in 1981. "This is an extra kick for us to be once again connected with AT&T, which we helped with PR through the grueling divestiture days when Ma Bell was split apart," said TransMedia's Founder and Chairman Tom Madden. TransMedia subsequently relocated its main offices to Florida and serves clients worldwide.
"We are confident that we have the right PR firm to represent a company emerging as rapidly as Etelcharge, which will soon dominate an emerging market comprising an estimated 25 million households in America who want to shop online, but lack the traditional means to do so until our proprietary payment technology made it possible," said Rob Howe, Chairman and CEO of Etelcharge.
"We expect TransMedia, with its vast experience in promoting telecom and technology, will best promote our brand as the most versatile and powerful bill-through-phone-bill platform in the U.S., but also include new features like Etelcharge Version 3.0's Electronic Online Gift Cards and Social Networking with this Payment One acquisition."
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