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Ed Downs Selects TransMedia Group to Promote his CoreTwist on the Downs Disc Fitness Program

Ed Downs, personal trainer for superstar athletes including NBA greats, Baron Davis, Penny Hardaway and Alonzo Mourning, now makes his products available to the public


5/7/2007

Pro-Trainer and Martial Arts Hall of Fame inductee, Ed Downs, has created the most innovative and effective system of physical training - the patented CoreTwist on the Downs Disc Fitness Program. For the first time available to the public, this system includes two air- filled balance cushions, an instructional DVD and four workout DVDs, a 10-day meal plan, and exercise tips that provide effective, easy and fun way to get in shape and lose weight. A national commercial on CoreTwist on the Downs Disc, featuring superstars Penny Hardaway, Baron Davis and Jerry Porter, is currently airing.

Ed Downs is a certified personal trainer and owner of the Downs Training System Inc. Downs' fitness and rehabilitative career has spanned two decades and he has worked as a consultant for the Miami Heat and New Orleans Hornets. He developed the Downs Disc for rehabbing injuries as well as getting athletes into optimal physical shape. According to Ed Downs. "Once we packaged my CoreTwist program to be available to the public, we needed the right PR firm to help us get the word out and TransMedia Group fit the bill with their local, regional and national experience."

"We are delighted to represent Ed Downs, a professional in every sense of the word," says TransMedia Group's founder and president, Tom Madden. "Ed offers a truly remarkable physical training and weight loss program. With all of his pro-athlete experience, Ed Downs is the real deal."

Ed Downs CoreTwist on the Downs Disc Fitness Program is available at http://www.coretwist.com. or by calling 1-888-4.CoreTwist for
$39.95 (+ S/H).

About Ed Downs

Ed Downs, a 5th Degree Black Belt and Martial Arts Hall of Fame Inductee, specializes in designing personal fitness programs for professional athletes to help maximize their performance and decrease their chances of injury. With a Bachelor Degree in Mathematical Science, a background in Computer Science and extensive study in human body mechanics, Ed has developed the "CoreTwist with the Downs Disc" program. For more information visit http://www.coretwist.com.

About TransMedia Group

TransMedia Group, headquartered in Boca Raton, is an award-winning PR and marketing firm that has served clients worldwide since 1981. More information is available at http://www.transmediagroup.com.



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