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Contrary to Kermit the Frog: ‘It’s Easy Being Green,’ Says Greening of America™, Which Has a Soup-to-Nuts Eco-Friendly Program Ready for Corporate Adoption
Centerpiece of environmental group’s ready-to-launch program is a new energy-saving product that will turn any company’s image bright green
08/21/2006
Greening of America™ is looking for a corporate parent to adopt a revolutionary energy-saving product.
The breakthrough product comes with a complete advertising and marketing campaign guaranteed to make its adoptive parent appear credibly and instantly green.
The eco-friendly organization ( www.greeningofamerica.com) said the product is ready to launch the first quarter of 2007. Soon as it is adopted, it will create or enhance the green image of the company that launches it by helping to ease global warming and reduce America’s dependency on foreign oil.
Greening of America™ is offering sponsorship rights to companies interested in establishing or enhancing their "green" image. The sponsorship will be backed by a strong marketing campaign that will include television and print advertising, endorsements, international publicity and mass distribution.
"Green is the new Red, White and Blue," said TransMedia Group Chairman Tom Madden.
"By supporting this product -- which helps Americans reduce their energy consumption and costs, eases global warming and puts America on a pathway to energy independence -- a company can instantly acquire the hottest color in marketing today: green," said Jason Marsh, Vice President of Greening of America.
TransMedia Group will be the public relations arm of the campaign. "The product has a powerful environmental branding strategy that corporate sponsors can adopt as a way of being green in a highly credible and visible way," added Madden. All corporate inquires will be handled by TransMedia Group.
Marsh added, "While we are not at liberty to reveal the brand or product until it is launched, we can say that this product offers every American a practical way to reduce their energy consumption, and provides corporate sponsors a meaningful way to take part in a process that can remove the equivalent of 50,000 cars off the road every week."
Greening of America™, based in New York, NY, is an eco-minded company dedicated to finding solutions that enable Americans to reduce global warming. For more information, please visit www.greeningofamerica.com.
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