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Daum, Legendary Maker of Luxury Crystal and Glass Art, Selects TransMedia Group to Add New Luster to Its National PR
2/16/2009
How has Daum, a crystal company born in recession in northern France 130 years ago, risen to become the quintessential crystal and art glass creator in the world? And how in the midst of a modern recession is it still experiencing a 30% increase in sales at its elegant Manhattan boutique?
Daum (www.daumusa.com), the renowned luxury crystal maker that produces one-of-a-kind originals, has retained a one-of-a-kind PR firm, TransMedia Group, an international firm that represents legendary clients from champion Indy race car drivers to Hollywood celebrities, from world-renowned artists and galleries to billionaire collectors. (www.transmediagroup.com)
In 1878, Jean Daum set out to create the ultimate crystal art pieces and have since been seducing the world's top collectors with unique, limited edition sculptures in crystal. Dedicated to working with the world's highest regarded artists, Daum has collaborated with over 350 artists including Salvador Dali, Arman, Cesar, Andre Deluol, Claude and Francois-Xavier Lalanne, Paloma Picasso, Roland Topor and Manolo Valdes.
"We have so many wonderful stories to tell and selected TransMedia because of their desire, connections and reputation to garner powerful exposure," said Thomas Zimmerman, Executive Vice President of Daum. "Like each of our exquisite art pieces, our company, the design process and our story are unique, colorful and worthy of media attention."
"There are many amazing Daum stories to tell from its passionate relationship with the upscale collector's market, to its revolutionary color-changing crystal pieces, to its new artist showcases, to its partnership with this year's America's Polo Cup, the world's largest and most prestigious polo sporting event, May 8-9 2009 in Washington, DC," said Lynn Lewis, Director of Public Relations for TransMedia Group. "It's an honor to represent a brand that embodies such beauty and luxury, and we look forward to advancing its worldwide acclaim."
The House of Daum is headquartered in Paris and operates seven Daum boutiques internationally in New York, Paris, Hong Kong, Osaka and Singapore. It also presents its collection in the world's finest department and specialty stores including Bergdorf Goodman, Neiman Marcus, Bloomingdales and Saks Fifth Avenue in the United States, Harrod's in London and Galeries Lafayette in Paris. www.daumusa.com
TransMedia Group, headquartered in Boca Raton, FL is an award-winning PR firm serving clients worldwide since 1981.
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