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CrazyBidNow.com Retains TransMedia Group to Publicize Launch of the Premiere Web-Based Bidding Shopping Experience
2/8/2010
TransMedia Group (www.transmediagroup.com) announced today that it has been retained by CrazyBidNow.com, the online bidding auction site that merges live broadcast home shopping viewing and the penny auction craze.
Officially launching on February 15th, CrazyBidNow.com has chosen TransMedia Group to plan and implement a full-scale publicity campaign to build excitement with the general public about the breakthrough web-based bidding shopping experience.
TransMedia Group's publicity will showcase the ease of the site, the excitement of the online bidding process and the remarkable deals on the latest electronic products.
"Just as the penny auction industry was just starting to gain traction, CrazyBidNow.com comes in and shakes it up. By combining live auction entertainment and shopping online, consumers don't have to be at home watching TV, they can use their cell phones and laptops to get the best prices on top of the line electronics," said Glen Calder, President of TransMedia Group. "I think the buying market will enjoy the rush of bidding for premium products at a fraction of the retail cost."
TransMedia will also highlight the hosts of the show which include upcoming stars Carina Carter, Mike Bidwell, Susan Rite and Jordan Taylor. "These future stars will be hosting the show from their $1 million, 5,000 square foot studio in Reno, Nevada," said Allison McCormick, Publicity Assistant for TransMedia Group. "It's an ideal opportunity for manufacturers to showcase their new electronic products in front of an informed buying community."
"When we decided on choosing a pr firm that could generate tremendous buzz on both a national and grassroots level, we immediately went to TransMedia Group," said Michael Parness, CEO of CrazyBidNow.com.
TransMedia Group is a full-service public relations firm serving clients worldwide since 1981. The firm is based in Boca Raton, FL and has offices in New York and London.
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