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College Student Entrepreneur Retains TransMedia Group to Publicize His Quest for...$,$$$,$$$



1/7/2008

Who wants to be a millionaire? College student and entrepreneur, Jerry Mathurin, does and he plans on doing so by retaining TransMedia Group, a leading public relations firm to publicize his journey to becoming a millionaire. By combining advertising and publicity, Mathurin wants the world to follow his 'dorm room to riches' story by following along on in his innovative eBook concept www.aMillionairesJournal.com.

"If the journey is half the fun, then we are thrilled to be associated with Jerry, an entrepreneurial-minded student with a unique concept and soon- to-be media darling," said Gabriela Nunez, Director of International PR for TransMedia Group. "One might initially think this is a greedy student, but once you understand Jerry's ambitions and know that he will be giving 10% to charity, you will be rooting for this kid to succeed."

Born in Lake Worth, FL and raised by a single mother, Mathurin is currently majoring in Computer Programming and Web Design at Palm Beach Community College while working part time as a Computer Tutor Specialist. Determined to relieve his mother from working a 60-hour week, the first generation college student came up with the idea to create an evolving eBook and placing company ads on his website for a small fee.

"Instead of most millionaire autobiographies that document accomplishments post achievement, I thought that people would enjoy seeing firsthand the process of attaining a dream," said Mathurin. "I am confident TransMedia will help me share my story and achieve my dream of becoming a millionaire."

Mathurin's first advertiser, CAYA Wear (Come As You Are), a colorful and vibrant clothing line inspired by spiritual awakening, fully supports the site's goals. "We want CAYA Wear to reign as the most widespread and most spiritually relevant clothing line across the globe and we really feel that www.aMillionairesJournal.com can help us achieve that while contributing at the same time, to Jerry's success," said Isaiah Fleurimond, Owner of CAYA Wear. www.cayawear7.com

About TransMedia Group

TransMedia Group ( www.transmediagroup.com ), based in Boca Raton, is one of Florida's largest independent PR firms serving clients worldwide since 1981. The firm also has offices in New York and London.

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