 |
Cenegenics Awards TransMedia Group International PR Account
09/05/2006
The rapidly-expanding age management medical system Cenegenics® said it has assigned TransMedia Group responsibility for its worldwide public relations, including its operations in Boca Raton, FL; Las Vegas, Nevada; Charleston, SC; Tokyo; Hong Kong and Seoul.
Cenegenics was recently featured twice on 60 Minutes, in a six-page spread in GQ, and in other national media. According to GQ, "this therapy could change the quality of life for millions of people (men and women), and in so doing, alter the shape of our society ... The therapy could change the very nature of our final years." Chief Executive Officer and Chief Medical Officer of Cenegenics Medical Institute, Dr. Alan P. Mintz, said the company was particularly impressed by the steady growth of its Boca Raton-based operations since assigning TransMedia Group the local account.
"Because Cenegenics is seeing such a tremendous response to its proven age management medical system with predictable results worldwide, and knowing our firm's past successes with international PR campaigns, it has decided to unify its public relations under TransMedia," said TransMedia's Chairman Thomas J. Madden.
"We see this as a big advantage for Cenegenics Boca Raton as it will now expand the budget, resources and media exposure we receive from national as well as local and regional media sources," said Dr. Robert D. Willix, Jr., who is in charge of Cenegenics' Boca Raton-based operations.
What is driving growth is the spreading realization that while aging is inevitable, how one ages can be managed, thereby allowing individuals to take control over the aging process, which is a unique feature of the Cenegenics protocol, Madden said.
"Cenegenics is one's gateway to next generation medical science through a comprehensive, evidence-based approach to age management that goes beyond the conventional quick, routine exams and generalized guesstimates, based on body type, gender and age," he said.
"Cenegenics employs In-depth diagnostics to reveal your true health picture, uncovering your strengths and weakest health links, then partners with you to create a personalized, multi-faceted program that meets your health goals and successfully manages your aging process," said Kim Morgan, TransMedia Vice President who supervises the Cenegenics account.
TransMedia is one of Florida's fastest growing public relations firms, serving clients worldwide from its headquarters in Boca Raton. The firm has won numerous recognitions for its international public relations campaigns.
# # #
|
|
|
|
|
|
