Celsius Holdings, Inc. (OTCBB:CSUH) announced today that Celsius®, the original calorie burning beverage, will soon be available at Xtra Mart convenience stores at 150 locations throughout eastern New York, upstate New York and New England.

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a work out may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Xtra Mart will carry four popular Celsius flavors – delicious sparkling Orange and Wild Berry and refreshing, non-carbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in singles and will be found in their “Healthy and Functional” cooler section. Celsius will support Xtra Mart with radio ads in New York and New England markets where stores are located.

According to Rob Corona, Director of Purchasing at Xtra Mart, “We are excited to add Celsius to our stores. Xtra Mart strives to provide our customers with a wide selection of new and innovative products. We feel that Celsius will be a great addition to our product mix.”

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.