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Celsius Named the Official Beverage Sponsor of the Chris Evert/Raymond James Pro-Celebrity Tennis Classic

9/25/2008

Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) announced today its partnership with Chris Evert/Raymond James Pro-Celebrity Tennis Classic (The "Evert Classic"). Celsius(R), the original, great tasting calorie burner, is proud to be the official beverage sponsor of the 19th annual Chris Evert/Raymond James Pro-Celebrity Tennis Classic from October 31st through November 2nd, 2008 at the Delray Beach Tennis Center in South Florida.

Since its inception in 1999, stars from the tennis and entertainment worlds have come to South Florida to raise funds for programs to fight drug abuse and assist neglected and abused children in Florida. To date, the Chris Evert/Raymond James Pro-Celebrity has raised more than $16.8 million, with participation of many stars and tennis legends.

Celsius is the select beverage sponsor of the 2008 classic and is designated as the official and exclusive Title Sponsor of the Classic Cocktail Reception to be held at the Boca Raton Resort & Club on Friday evening, October 31st, hosted by Chris Evert.

According to Irina Lorenzi, VP of Innovations at Celsius, "We are so thrilled to be the official beverage sponsor of this year's Evert Classic and we are committed to helping Ms. Evert's worthy children's charities. It is an honor and a privilege to share the spotlight with Chris Evert and Raymond James." She adds, "Celsius, which provides delicious and healthy refreshment, fits perfectly into this annual high profile fundraising event."

Irina Lorenzi, VP of Innovations at Celsius, is available for interview and comments.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius(R), the original, great-tasting calorie burner backed by science through its wholly owned operating subsidiary, Celsius, Inc. Celsius is scientifically proven to burn up to 100 calories or more per can by raising metabolism and generating increased energy and alertness. Additional benefits shown when combined with exercise include increased loss of fat mass, increased gain of muscle mass and improved endurance. Information about Celsius Holdings, Inc. and Celsius, the original, great-tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private_Securities_Litigation_Reform_Act_of_1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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