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Celsius Awarded 'CSP Retailer Choice Best New Product 2009' for Green Tea Raspberry Acai


The Original Calorie Burning beverage to announce this prestigious award at the NACS Show in Las Vegas, October 20-23, 2009.


10/20/2009



Celsius Holdings, Inc. (OTC Bulletin Board: CSUH) announced today that Celsius®, the original calorie burning beverage, has been awarded the "CSP Retailer Choice Best New Product 2009" for it's Green Tea Raspberry Acai flavor. The CSP Awards, created and presented by CSP magazine, the leading convenience store trade publication in the industry, choose innovative products that are voted on solely by retailers. Celsius competed in the "Functional Beverage" category. Celsius plans to announce this award at the NACS Show in Las Vegas on October 20-23, 2009.

The CSP Award for Best New Product establishes Celsius' leadership role in the rapidly expanding Functional Beverage category and as a creator of the Calorie Burning category.

According to Paul Reuter, Editorial Director of CSP Magazine, "Celsius was chosen as the Retailer's Choice Best New Functional Beverage from retailers throughout the convenience store community. The functional beverage category is growing and this award is validation that Celsius has emerged as a leader. By combining great taste with a function that consumers want, calorie burning, and strong science behind it, it is clear that Celsius is a winner!"

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus(TM), that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTC Bulletin Board:CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.







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