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M3 Restaurant Group, Master Franchisee of Buffalo Wings & Rings in Florida, Retains TransMedia Group Founded in 1988, Buffalo Wings & Rings opens its 53rd location at the Promenade in Coconut Creek, Florida
5/3/2010
Buffalo Wings & Rings (www.buffalowingsandrings.com) in Coconut Creek is a Florida-based American restaurant operator that specializes in casual dining with great food in a sports bistro atmosphere. TransMedia Group (www.transmediagroup.com) has been retained by M3 Restaurant Group to create PR campaigns, special events and promotions and to handle all public relations initiatives for this Buffalo Wings & Rings location. TransMedia will also promote the recent partnership of Buffalo Wings & Rings and American Top Team, Florida's largest mixed-martial arts academy, which is the home of many celebrity MMA fighters including Rich Attonito.
This new location, which seats 300 guests indoors and out, has 40 high-def televisions and four projector screen TVs, game room and full bar makes it the perfect destination for families and sport fans alike. Recently named the fastest growing restaurant chain by Restaurant Magazine, Buffalo Wings & Rings offers 45 fresh chicken wing flavor combinations -- from original, garlic parmesan, lemon pepper to raging Cajun, teriyaki and crazy – all available from mild to atomic. Other signature dishes include gyros, wraps, fried pickles, salads, soups and more.
Alex Mendoza, CEO of M3 Restaurant Group, Master Franchisee of Buffalo Wings & Rings in Coconut Creek, states, "I'm thrilled to sign TransMedia Group as our new PR firm to not only publicize how great our food and bar atmosphere is, but to also promote our partnership with the world's best MMA fighters. Their track record publicizing some of the country's best-known restaurants and their experience in the sports arena makes them the perfect fit for Buffalo Wings & Rings."
TranMedia's PR campaign for Buffalo Wings & Rings includes a series of special events, cross-promotions MMA stars like Rich Attonito, and others, celebrity bartending, NFL, MLB, NHL, NBA and college sports viewing parties featuring local celebrities, in addition to social marketing and on-going media outreach.
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