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British Swim School Appoints TransMedia Group as its Public Relations Firm
British Swim School is the only indoor swim instruction facility in South Florida open 12 months a year with four area locations
11/20/2006
British Swim School, the only South Florida swim school with four indoor, heated pools, has named TransMedia Groups its public relations firm of record. British Swim School teaches children and adults how to swim, starting with babies as young as 3 months old. With 25 years of experience and locations in Sunrise, Pembroke Pines, Hollywood and Wellington, British Swim School has become the leading swim instructional facility in South Florida and has, to date, taught thousands of kids and adults how to swim.
Drowning is the leading cause of death in children under five years old. Swimming lessons are a vital part of life, especially in South Florida, and should be started as early as possible. British Swim School's mission is to teach every baby, toddler, child and adult to become safe and happy in the water. Owner Rita Goldberg, a national swimmer in Britain, has dedicated her adult life to teaching swimming. In 1981, she opened her first private swim school in the basement of her home in England. Upon arriving to the U.S., she developed teaching techniques that have become a recognized trademark of the British Swim School. All of her instructors are certified and licensed, and Ms. Goldberg is an active member of the U.S. Swim School Association. Goldberg states, "I look forward to educating the area communities the on the importance of learning and retaining the ability to swim, especially during the winter months when children are not swimming everyday, but are surrounded by pools, canals and lakes. I am confident that TransMedia Group, with their extensive local and national experience, will effectively deliver our message to the audiences we need to reach."
"We are delighted to represent Rita Goldberg and the British Swim School," states Thomas J. Madden, CEO and founder of TransMedia Group. "Our team looks forward to helping spread this very important message that swimming instruction is unquestionably a vital part of life in South Florida, especially for vulnerable young children."
About British Swim School
The British Swim School has been dedicated to saving lives for more than 25 years, and their survival skills are based on teaching beginners, of all age groups, that the ability to float on their back is the most important survival skill of all. Over many years, owner Rita Goldberg has consistently developed and improved the methods taught at her schools. All of the school's teaching is a gradual, gentle and fun process geared toward complete water safety and independence in the water. For more information, visit http://www.britishswimschool.com.
About TransMedia Group
TransMedia Group, headquartered in Boca Raton, is an award-winning PR and marketing firm that has served clients worldwide since 1981. More information is available at http://www.transmediagroup.com.
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