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BocaRaton.Com Retains TransMedia to Publicize Redesigned Community Portal With First Fashion Show on Ft. Lauderdale Beach, June 30
BocaRaton.com Unveils Slogan: WHERE YOUR COMMUNITY IS OUR COMMUNITY
5/29/2007
BocaRaton.com, a leading
Internet Community Portal, has retained TransMedia Group to promote its new
Portal Concept and Online "Boutique" Store which features product demos in
full video format. TransMedia will also publicize BocaRaton.com's plans to
offer its unique portal approach to communities throughout Florida.
BocaRaton.com's Online Store kicks off with the first Fashion Show to
be held on Fort Lauderdale Beach at 3 PM, Saturday, June 30, featuring
models promoting clothing and accessories for various boutique designers.
In addition, BocaRaton.com will feature and launch the first men's shirts
with the exclusive Watchcuff(TM) design.
"BocaRaton.com is an ingenious and fully interactive website offering
consumers information and services throughout South Florida and eventually
will be adding more Florida cities to its network of Community Portals,"
said TransMedia Chairman, Tom Madden. "Their team, led by Russell
Spadaccini, who formerly managed IT operations at Merrill Lynch Pears
Centers in New York City, is committed to making a difference in Community
Portals, bringing all communities together."
TransMedia will assist BocaRaton.com in underscoring its unique
community portal concept and innovative Online Boutique shopping.
TransMedia will publicize the event, which is the first Fashion Show ever
held on the beach in Fort Lauderdale with more than five designers
participating. The fashion show will feature BocaRaton.com's own clothing
line 'The Sunshine Collective' and the world premiere of the Watchcuff(TM),
all of which will be available exclusively on BocaRaton.com and their
Community Portals.
"We were impressed with TransMedia's unique team approach to serving
its clients worldwide," said Spadaccini, Director of Business Development
at BocaRaton.com. "The firm's flare for creating excitement for events and
their past successes in creating an industry buzz for Internet products
convinced us to go with them."
According to Madden, BocaRaton.com supports the community by offering
local businesses a conduit to the global market. The company owns more than
400 different domain names, for which it plans to create Community Portals
all interconnected, similar in style, yet with different product and
service offerings, he said.
TransMedia Group is a full-service PR firm serving clients worldwide
since 1981. Based in Boca Raton, the firm has offices in New York and
London.
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