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Bikers Against Drunk Drivers (B.A.D.D.) Retains TransMedia Group for Media Campaign Against Drunk Drivers
Bikers Raise Awareness and Funds in the Fight Against Drunk Driving
07/10/2006
TransMedia Group, Palm
Beach County's largest independent public relations firm, has announced
today that they have been retained by Bikers Against Drunk Drivers
(B.A.D.D.) to publicize their efforts in the fight against drinking and
driving and implement a marketing campaign to capture a larger audience.
Marking their 20th anniversary, B.A.D.D. prides themselves on raising
awareness about the dangers of drinking and driving both cars and
motorcycles. To help those affected by motorcycle accidents, B.A.D.D.
travels throughout Canada and the United States to raffle off motorcycles
signed by celebrity supporters like ZZ-Top, David Bowie and Ozzy Osbourne,
donating the money to those left injured or alone after the loss of a loved
one. B.A.D.D. has recently formed a partnership with Bruce Rossmeyer of
Bruce Rossmeyer's Destination Daytona and his several Harley-Davidson
dealerships, where they plan to host the World's Largest Bike Giveaway.
"TransMedia has done an impressive job understanding the message and
importance of our organization," says Danny Perkins, founder and executive
director of B.A.D.D. "Their 25 years worth of experience and contacts will
add a new dimension to our campaign and help us expand our market."
"B.A.D.D. is a super cause that we're proud to support with both
publicity and fundraising," says Tom Madden, founder and CEO of TransMedia
Group. "With nearly 40% of accidents caused by drunk drivers, we are proud
to represent an organization working hard to make a difference."
About TransMedia Group
TransMedia Group, headquartered in Boca Raton, FL, is an award-winning
PR and marketing firm that has served clients worldwide since 1981. For
more information, visit http://www.transmediagroup.com.
About B.A.D.D.
Bikers Against Drunk Drivers (B.A.D.D.), is a nationally chartered non-
profit organization dedicated to reducing the incidence of drunk driving
through awareness and raising funds for those impacted by motorcycle
accidents. B.A.D.D. celebrates their 20th Anniversary this year in the
fight against drunk driving. For more information, please visit
http://www.baddcentral.com.
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