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Allison McCormickDirector of Public Relations
 As Public Relations Manager at TransMedia Group, Allison is involved in a vast array of accounts with clients that range from health products, to restaurants, even auto-sports. In addition to securing press for clients, Allison was the Associate Producer and head Talent/Product coordinator for Shop Laughing, an online web show created and produced by TransMedia Group. Prior, Allison worked in the buying offices of Macy's Florida's, a division of Macy's Inc., where she oversaw the Men's Premium Denim and the Women's Designer Shoe businesses. Ms. McCormick managed million dollar accounts for brands such as Calvin Klein, Guess? Jeans, and Betsey Johnson; organized and hosted the launch of the Premium Denim Seminar; opened two Macy's stores; aided in the re-launch of private label brand, 'American Rag;' and worked to grow the small Premium Denim business from five to fifteen Macy's Florida stores. Ms. McCormick was also the Women’s Shoe Division Advertising Coordinator for the state of Florida.
Later at SocialMiami, a hi-traffic blog, McCormick assisted in the launch of 'Tasting & Toasting' in which she wrote a monthly column about Miami restaurants, which led to an accredited resource. Here she worked with major accounts such as The Setai, The Biltmore, Hotel Victor, Barney’s New York, and the Fontainebleau.
Allison has an undergraduate degree in Marketing from Florida State University, and a Master's in Business Administration degree with a specialization in Mass Media and Communication Management from Lynn University. Allison is currently a member of the Junior League of the Palm Beaches, the Palm Beach Hospice Steering Committee, and the Young Friends of the Boca Raton Historical Society.
email: Allison@transmediagroup.com
561-750-9800 Ext: 227
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